American Heart Association Go Red For Women

Brochure, Invitation, Logo Design, Campaign


I had the opportunity of creating materials for a high-profile Go Red For Women Luncheon hosted at the Omni Hotel Dallas. 
My client approached me expressing their need for a more strong, feminine aesthetic to pair with their overall message of "Compassionate giving leads to stronger hearts", showcasing their heart disease survivor stories. These stories are powerful, expressive, raw, and from the heart. I wanted to capture those emotions with a more lyrical aesthetic that would be implemented across all materials. Thus, I drew inspiration from abstract expressionism, particularly the work of Franz Kline with his large-scale paintings of thick brushstrokes across the face of the canvas.
Materials included the luncheon invitation, program, logo of their motto, presentation template, invitations for auxiliary events, signage, and collateral (i.e. donation card, menu card, etc.).

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