As the Senior Digital Designer for Sabre's Brand Studio Team, I didn't just refresh design materials—I transformed them. I took on the challenge of upgrading both external and internal graphics and digital channels, infusing them with creativity and purpose. Leveraging my web design and development skillsets, I built engaging web pages that brought Sabre’s brand to life, whether for public-facing platforms or internal sites. Every project aligned with Sabre's strategic priorities, helping to reinforce trust with employees and shareholders alike, as the company embarked on an exciting journey toward a brighter and prosperous future.
Benefits Guide & Website Revamp
From legal speak to conversational
Health and wellness benefits are not just about coverage but about people. The Sabre team set out to transform its approach to benefits, going from legal speak to a conversation as if a friend were explaining your coverage to you.
Collaborating with the People Team, Benefits, and Global Communications, we successfully created a refreshed, clean benefits guide focused on Sabre's people. Talking about what Sabre offers became more conversational and less transactional. Benefits are about people, after all!
The benefits team had traditionally outsourced all their benefits materials. With the launch of the Sabre employer brand, this was a perfect opportunity to take full ownership of our benefits internally, saving budget dollars in the process.
Benefits Websites
In addition to a new guide, I also injected the employer brand visual language into the benefits website in partnership with the benefits team and an external benefits broker. This created a more delightful and engaging digital experience for open enrollment and onboarding.
Creative Intake Form
From cluttered inboxes to checked boxes
I designed and developed an improved intake form to be a clean, simple, and easy-to-use tool that would serve as a launch point for an internally built project management system. This effectively reduced our reliance on agencies, saving budget dollars.
This saved thousands in budget dollars for various departments that would've otherwise been spent on expensive agency work.
This form also streamlined the intake process with project owners, allowing the creative team to properly scope out work and meet deadlines more easily.
Business Card Generator Web App
From budget expense to budget savings
When a business is in a turnaround year, you have to get creative in ways you can save budget dollars. This simple tool aims to do just that. Team members could fill out the form and see a preview in real time. Then they click Generate, and a print-ready PDF is created with their info populated along with a set of print instructions.
This allowed Sabre to exit a vendor contract, saving approximately $20,000/year.
About Us Webpage Redesign
From an afterthought to user engagement
Travel tech is a complicated industry, and Sabre has a rich story to tell. Partnering with Global Comms and the Principal Web Developer, we crafted an engaging About Us page that told that story concisely.
Over one year, viewership increased by 681%, active users increased by 281%, and session Duration increased by 9%.
Who said an About Us page had to be boring?
