This client approached me with the need for a professional aesthetic to pair with their new Dallas Women's Foundation Leadership Initiative with the overall goal of gaining local sponsorships and E-Suite mentors for its initiates.
My approach to the design was to be clean for the message to be accessible to viewers. With women's leadership being the focus of the initiative, a clean approach would better highlight these success stories.
These collateral books would be presented before corporate leadership of various businesses to attract sponsors and mentors the institute initiates.
