American Heart Association STEM Initiative

Branding, Web Design, Collateral, Signage

I was given the opportunity to assist American Heart Association® (AHA) in creating a brand for their new STEM Initiative. This mentorship program is designed to encourage and direct 7th and 8th-grade students interested in a STEM career (i.e. Science, Technology, Engineering, Math). These students would be mentored by volunteers that are in a STEM career corresponding to the students' strengths.
Keeping to AHA's pre-existing color palette, I assigned a color to each category of STEM and melded them together into a versatile mark. Work includes logo creation, digital banners, website mockups, presentations, etc.  


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