Lyles DeGrazier

Branding


This client approached my colleague and me with a need for rebranding and a new website for their wholesale jewelry business, with branding being my responsibility.
I was charged with creating a timeless brand that could compete with well-known retailers, such as Tiffany & Co. and Eiseman to turn an established wholesaler in Lyles DeGrazier into a household name in retail luxury jewelry.

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